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The Total Package article from the Daily Herald

The Total Package

Hand gestures, eye contact and body language all affect how we view a speaker -- and pick a president

By Robert McCoppin | Daily Herald Staff

Published: 9/13/2007 12:06 AM

Whether comedian Bill Mellberg impersonates George Bush or Bill Clinton, audience members tell him, "Oh, you look just like him."

Yet, the balding, bespectacled Mellberg doesn't look anything like his targets. The key to looking like someone, he says, is to act like them.

For Bush, that means a slightly hunched stance and friendly but uneasy demeanor. A stuck-out lower lip while pondering a question evokes Clinton.

Spectators pick up on these traits, whether in a comedy routine or a presidential debate. Subconsciously, those peculiarities help voters judge whether they like each candidate. And that, in turn, helps determine who will become our next president.

Analysts say recent two-term presidents like Bush, Clinton and Ronald Reagan all had inviting body language and a warmth to their voices that made voters feel each man was talking personally to them. It's not simply what they said, but how they said it.

There's good reason for that, speech consultant Patricia Smith-Pierce says: People think they can tell when someone means what they say.

"In our culture, we tend to believe nonverbal messages when they contradict verbal messages," she said. "If I say I feel really good about something, but my facial expressions, gestures and tone of voice say otherwise, you'll tend not to believe me."

 

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